Describe what went wrong. Pick the severity, compensation, and tone. Get 3 ready-to-send apology emails, free.
Four situations, from a broken link to a four-hour outage, and the kind of apology email this tool writes for each.
The wrong item was shipped.
What went wrong: customer ordered a blue jacket in size M and received a black one in size L.
Subject: We sent the wrong jacket, and we're fixing it today Hi [customer name], I'm sorry, you ordered the blue jacket in M and we sent black in L. That's our packing mistake. A replacement ships today and should arrive by [ship date], tracking here: [tracking link]. Keep or donate the other one, no need to send it back. [your name]
A software outage during a customer's busiest day.
What went wrong: our booking system was down for 4 hours on a Saturday, customers couldn't book.
Subject: Saturday's outage and what we're changing Hi [customer name], on Saturday our booking system was unavailable for four hours, during what we know is your busiest time. I'm sorry. The cause was [cause], and it is fixed. We're refunding [refund amount] for this month and adding [change] so a single failure can't take bookings offline again. [your name]
A newsletter went out with a broken link.
What went wrong: our newsletter link to the new menu was broken.
Subject: Oops, here's the right link Hi [customer name], quick one: the menu link in this morning's email didn't work. Sorry about that! Here's the right one: [link]. See you soon, [your name]
A delivery arrived a week late.
What went wrong: order arrived 7 days late because we shipped it late.
Subject: Your order was late, and that was on us Hi [customer name], your order arrived a week later than we promised, because we shipped it late. I'm sorry. We've changed how we handle orders on busy days so it doesn't happen again. As a thank you for your patience, here's [discount] off your next order with code [code].
The tool applies these automatically. Written out, they work just as well typed by hand.
"We apologize for any inconvenience" apologizes for nothing. "I'm sorry we sent the wrong jacket" apologizes for what happened.
A short, honest explanation helps. Blaming a courier, a supplier, or "technical issues" in vague terms reads as deflection.
Customers read apology emails to find out what happens next. Put the refund, replacement, or fix in the first few lines, not the last.
A broken link needs one line. An outage needs a full explanation and a change. Over-apologizing for small things feels as off as under-apologizing for big ones.
When a customer writes in about a mistake, Bund AI replies on web chat or email, issues the refund or replacement it promises, and hands off to your team when the situation needs a person.